What I'm saying is that installing an alternative OS should be as simple as plug in the USB stick, reboot, select "bloody well install this", enter your usernam

What I'm saying is that installing an alternative OS should be as simple as plug in the USB stick, reboot, select "bloody well install this", enter your username and password, done. OEMs, with pressure from Microsoft, are making this harder every year. Of course OEM install is the gold standard, but I suspect we're ~[MS budget]/[all Linux businesses combined budget] years away from that. In the meantime, let's move on from 90s UX[1] and actually make the process easy on users. [1] UEFI GUIs are an improvement, but they still have 95% of the same usability issues of text-based BIOS: 1000+ settings with no hint what each of them means, XTLAs only understandable by hardware+kernel experts, unfamiliar interaction patterns like not having a big friendly button to just save and reboot, and so on.