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To add to that, the exchange is specifically for the display network, so websites and app that aren't Google properties. This part of Google, while still worth
by strongpigeon 4y ago
To add to that, the exchange is specifically for the display network, so websites and app that aren't Google properties.
This part of Google, while still worth a couple billions in revenue, is an increasingly smaller part of the whole.
- AnotherTechie 4y agoBut if google makes this change, it will likely follow that other (more self-referential) companies might also follow.