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They would split the exchange side of their ad business from platform side, which is Google. That's the whole reason they are being sued because they run both
by impulser_ 4y ago
They would split the exchange side of their ad business from platform side, which is Google.
That's the whole reason they are being sued because they run both sides of the ad marketplace.
Google's business would be the same. Sell ad space.
- strongpigeon 4y agoTo add to that, the exchange is specifically for the display network, so websites and app that aren't Google properties. This part of Google, while still worth a couple billions in revenue, is an increasingly smaller part of the whole.
- AnotherTechie 4y agoBut if google makes this change, it will likely follow that other (more self-referential) companies might also follow.