I think it's entertaining how Dropbox assumes that customers prefer to throw everything into one place instead of "siloed" data. When I choose to open the Faceb

I think it's entertaining how Dropbox assumes that customers prefer to throw everything into one place instead of "siloed" data. When I choose to open the Facebook/Twitter silo, I am being social, when I open the MS Office silo, I am being productive. As much as I'd like to churn out code while browsing my friend's status updates, I don't. Dropbox needs to focus on making their service easy-to-use and invisible to people who don't care to see how it works. Making something well-known and well-seen does not make it well-adopted.