Yeah, their product compares very favourably to competition in rural but I suspect the other reason is density. They don't have enough satellites with enough ba

Yeah, their product compares very favourably to competition in rural but I suspect the other reason is density. They don't have enough satellites with enough bandwidth to provide high speeds for a lot of people in a small area (like a city) but the more spread out their customers are the more efficiently they make use of their fast moving satellites.