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I agree Siri isn't a threat for Google in terms of market share or features (Google beats Apple on their own game here, they own the whole stack of data/speech

I agree Siri isn't a threat for Google in terms of market share or features (Google beats Apple on their own game here, they own the whole stack of data/speech to text tech while Apple is cobbling together everything from numerous sources). I think it is clear Schmidt is just trying to downplay Google's dominance here, and highly doubt he is really afraid of Siri. But Siri can be dangerous to Google, because if personal assistant style search becomes the standard, it is going to be hard to sell ads. Currently, it is no big deal if you throw a few ads on the top or the side of a search page. In a Siri-like conversation, though, it is a whole new ballgame. It is more personal and direct, so it would be extremely off-putting to be pushed products by your "assistant". I have my doubts about Siri taking off, but if it does, Google may have a problem on its hands.

paul7986 15y ago
Why you have doubts? Just look at how many articles are written about Siri in a daily basis. Most recent being bloggers writing about siri going down. For me I use Siri everyday as it's a quicker way to accomplish many things once accomplished thru hunting and pecking to say do a google search. Obce you get to google you then have to type your query and then click to go website to read info. Siri you just ask her a question and she pulls up the info taking a five step process and turning into a 2 step process. Any tech that simplifies and makes things easier usually becomes the norm.
falling 15y ago
I think Google may already have a problem, and it is not Siri, it is the migration to mobile. Mobile screens are small, you cannot show many ads without compromising search results. Pages are zoomed in to read, hiding contextual ads.