I think this should be required reading for people at so called "engineering led" companies. When I hear that phrase, my experience tells me that products come

I think this should be required reading for people at so called "engineering led" companies. When I hear that phrase, my experience tells me that products come out of neat insights or tech work in engineering, and not because of an identification of unmet need in the market. Ive seen too many cases where leaders took some really cool stuff that engineering came up with, built a product around it, and then were scratching their heads when it painfully ground its way to a distant 2nd or 3rd place in the market.