If VR takes shape as imagined by Meta, though I personally don't believe it will, they will absolutely be in an excellent position to market to and profile you.

If VR takes shape as imagined by Meta, though I personally don't believe it will, they will absolutely be in an excellent position to market to and profile you. I think the vision is that everyone spends most of their online time in VR - so interacting with all of one's interests/hobbies/discussions, online contacts, searches. All very valuable for monetization through advertisement and profiling.