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I think looking at who is relevant in the AR/VR space currently is like asking who was relevant "pocket computer" market back in the mid-90s. There are some pr
by pedalpete 4y ago
I think looking at who is relevant in the AR/VR space currently is like asking who was relevant "pocket computer" market back in the mid-90s.
There are some products in the market, some people use them, but functionality is limited, and there isn't a killer app or use case yet.
Many people are saying resolution, or other tech is what is holding AR/VR back, and that may be partially true, but PalmPilot unlocked the early handheld computer market by restricting use to what was possible at the time, and having a few killer features for a small subset of users.
Blackberry then extended on that, and we thought that was the market. Decent quality email on the go was such a huge draw they owned the market.
Microsoft was making some inroads with PocketPC, but Crackberry really owned the market, and thought they'd own it forever.
Then came iPhone and Android, fullscreen devices, touch keyboards, real internet on the go. It wasn't even the apps at first, but the ability to use the web, and not a half-assed version.
So, is MagicLeap irrelevant? I think they probably are, not because of technology or hype, but because they didn't find the killer app that will make the market valuable.
- deleted 4y ago[deleted]
- egfx 4y agoHey don’t forget Motorola flip phone, Nokia and windows phone with metro ui. Technologically, social media could have come a decade before it was made popular. Similarly for AR (agreed) I don’t believe there is a technological hurdle here. There will be some magic app or use case that will get everyone to jump onboard, maybe like how everyone jumped on the iPod. It wasn’t about the device even though it was impeccable. But maybe the world just needs (wants) light weight “They Live” sunglasses creepy that meta might be the company that actually makes it real.