> Q: How did Tilt5 take the "smart" path and Magic Leap the "way of pain?" Im a huge fan of Jeri Ellsworth, but even Tilt5 didnt have a "smart" path despite u

> Q: How did Tilt5 take the "smart" path and Magic Leap the "way of pain?" Im a huge fan of Jeri Ellsworth, but even Tilt5 didnt have a "smart" path despite using a cheaper approach to doing AR by orienting more for a projection screen approach and focusing on games - they started out as a kickstarter for CastAR (as the Technical Illusions company), went through the VC path with Playground Global, had issues with that path and went out of business, then Jeri (and possibly partners) bought the distressed assets of CastAR at auction to relaunch as Tilt5. It's been a nearly nine year or more journey IIRC. Listen to https://theamphour.com/394-jeri-ellsworth-and-the-demise-of-castar/ https://theamphour.com/394-jeri-ellsworth-and-the-demise-of-... for more info.