Internet advertising did not increase overall consumption... Genuine questions: how do we know that? how do we measure that? My own anecdotical evidence is th

Internet advertising did not increase overall consumption... Genuine questions: how do we know that? how do we measure that? My own anecdotical evidence is that I consume different things. Anyway, would more effective advertising increase overall consumption? I would expect that it increases consumption of specific, tailored, targetted in detriment of generic.