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That's a manifestly bad analogy and reasoning from it is very unlikely to lead to any sort of helpful conclusions. People very obviously do pay for both vitami
by seanhunter 4y ago
That's a manifestly bad analogy and reasoning from it is very unlikely to lead to any sort of helpful conclusions. People very obviously do pay for both vitamins and painkillers.
- whoomp12342 4y agopeople do pay for vitamins, but very few buy a vitamin because they NEED it. They buy it because it sounds like a good idea to get healthy. People buy pain killers because they have a very serious problem to solve directly affecting their QOL.
- deleted 4y ago[deleted]
- iansanew 4y agovitamins have product market fit with people who are deficient in vitamins or anxious those 2 groups probably 'need' it
- deleted 4y ago[deleted]
- Rastonbury 4y agoYou need to assess willingness to pay, people will more likely pay for something they need than something they want. You obviously won't market a tech product or SaaS like a vitamin or painkiller, but its much harder trying to convince someone (let alone a company) to buy something they want vs something they need, whether sales led discussion or online conversion