Good old money? The problem isn't that people don't want to pay, it's that a lot of content out there isn't valuable enough to pay for and only survives curren

Good old money? The problem isn't that people don't want to pay, it's that a lot of content out there isn't valuable enough to pay for and only survives currently because ads are a form of non-refundable payment that just takes a click. If ads were no longer sustainable, the market will find a way around that. Some trash will go out of business but it won't be missed anyway.