It would also my wish that retailers would push for this more. However, I did also recently chat to a acquihire of Zalando who are building a Computer Vision-b

It would also my wish that retailers would push for this more. However, I did also recently chat to a acquihire of Zalando who are building a Computer Vision-based app to scan (near-naked) photographs of customers to provide a 3D model to approximate fit of clothes. Which does seem the fix to a problem that shouldn't exist in the first place, but companies are more willing to through elaborate tech at it than just fix the original issue (cf. carbon capture). Very very frustrating.