in ecommerce we've done this for years. unhappy customer and return request? ok they keep it we hope you can review us well. You'd be surprised how this turn

in ecommerce we've done this for years. unhappy customer and return request? ok they keep it we hope you can review us well. You'd be surprised how this turns into 5 star reviews, higher viral coefficient, and on another type of product launch a customer that trusts us and buys even though wasn't thrilled on the first product. This is simply LTV vs a sale.