I recommend reading Thinking, Fast and Slow, which heavily documents common biases like this. And then read The Inner Game of Tennis, which is a practical appro

I recommend reading Thinking, Fast and Slow, which heavily documents common biases like this. And then read The Inner Game of Tennis, which is a practical approach, written before the science was documented. To simplify, there's slow thinking (analytical) and fast thinking (reflex/intuition). People often consider the slow thinking more rational, but fast thinking can handle a crapload more data. Tennis is an obvious use for fast thought - you rely on your body, not your cognitive side, to hit the ball. There's a video out there with Ronaldo scoring goals in complete darkness - he can predict where the ball is and accurately jump without any vision, just from the sound of the kick. Business is actually quite similar. I learned the hard way that if I don't trust a guy, there's probably a good reason why. We have years of experience with people. Intuition also works incredibly well with judging whether a product will be successful. Something like Bohemian Rhapsody would never be published if it were purely analytical. That said, there's plenty of scenarios where intuition gets it wrong. For example, psychopaths will often stroke your ego and make you feel like you can help them. If you spot a psychopath pattern, avoid the person.