Marketing vaporware. The attacks used by NSO and other groups were exploits. You have two choices, either do not use the device with any external connection and

Marketing vaporware. The attacks used by NSO and other groups were exploits. You have two choices, either do not use the device with any external connection and not be exploited, or use the device with external services and be exploited. You cannot have it both ways. The underlying software will have to be written in a safe programming language, along with significant scrutiny on it's logic. We will never have this, because we are ever decreasing the quality of software development. Apple could do something about this, but that is a politically and financially expensive move for no extra financial gain. As always people will eat this up, and business will continue unaffected as usual.