That, and the apps teams hated the architecture given very poor tooling support - especially since the writing was on the wall that the future was GPGPU acceler

That, and the apps teams hated the architecture given very poor tooling support - especially since the writing was on the wall that the future was GPGPU accelerators and the Cell was a dead end. The roadrunner processors were awesome on paper, but not so much when it came to working with them. Kind of a shame really: there were some really interesting ideas in that processor design.