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I struggle with it in the sense that it maddens me. I do typically understand what is said as from 20 years of experience I developed an internal corporate nons

by fleddr 4y ago

I struggle with it in the sense that it maddens me. I do typically understand what is said as from 20 years of experience I developed an internal corporate nonsense translator in my head. Paragraphs after paragraphs of fluffy academic corporate language about some omnichannel strategy could just be: we now also sell in stores. Everybody gets that, which is the damn point of language. I blame the schooling system. It's typical business school language, but you'll see the same effect in the academic world and even in politics. Somehow none are able to speak plain English. Abstract language is not just annoying and inaccessible, it's also highly convenient to mask bad news.

wildrhythms 4y ago
Let me help you put a term to this behavior: Managerial aesthetics And schooling (and higher education) is not the cause, but has been warped- by businesses- to normalize this kind of business jargon. And can you blame them? Shareholders love to hear corporate buzzwords, so companies only hire people who are fluent in it.
- fleddr 4y ago
  You're not wrong. But why do shareholders love buzz words? It's realistically not in their interest at all? The older I get, the more I'm inclined to join the dark side. To just play the game and not fight it. As such, I'm actually able to produce such fluffy language myself. In the rare case that I'm in trouble, I can use it to bullshit myself out of it.
  - Rury 4y ago
    Buzzwords are vague/ambiguous. They're intended to lack any precise meaning. Marketers, salesmen, and (some) customers/shareholders love buzzwords. Why? Because buzzwords allow room for one's imagination to fill in the meaning. This in turn, allows appeal to a broad group of people, as people will fill in the missing blanks using their personal (but different) imaginations. Thus buzzwords, can help mass sell an idea or product (or ease the worries of disparate shareholders). For a stupid example: A new buzzword is in town. Susan think it might be a sort of flower, Bryan thinks it's a dragon. Bryan likes dragons, Susan likes flowers, so they both buy into the idea. Had the new idea been clearly communicated as a bag of sand, neither Susan or Bryan would have bought into the idea.

by fleddr 4y ago

wildrhythms 4y ago

Let me help you put a term to this behavior: Managerial aesthetics And schooling (and higher education) is not the cause, but has been warped- by businesses- to normalize this kind of business jargon. And can you blame them? Shareholders love to hear corporate buzzwords, so companies only hire people who are fluent in it.

fleddr 4y ago
You're not wrong. But why do shareholders love buzz words? It's realistically not in their interest at all? The older I get, the more I'm inclined to join the dark side. To just play the game and not fight it. As such, I'm actually able to produce such fluffy language myself. In the rare case that I'm in trouble, I can use it to bullshit myself out of it.
- Rury 4y ago
  Buzzwords are vague/ambiguous. They're intended to lack any precise meaning. Marketers, salesmen, and (some) customers/shareholders love buzzwords. Why? Because buzzwords allow room for one's imagination to fill in the meaning. This in turn, allows appeal to a broad group of people, as people will fill in the missing blanks using their personal (but different) imaginations. Thus buzzwords, can help mass sell an idea or product (or ease the worries of disparate shareholders). For a stupid example: A new buzzword is in town. Susan think it might be a sort of flower, Bryan thinks it's a dragon. Bryan likes dragons, Susan likes flowers, so they both buy into the idea. Had the new idea been clearly communicated as a bag of sand, neither Susan or Bryan would have bought into the idea.