Are people actively looking for ways to be offended? Internal teams at EA getting hurt over a tweet that's totally forgettable and even at it's most memorable

Are people actively looking for ways to be offended? Internal teams at EA getting hurt over a tweet that's totally forgettable and even at it's most memorable it's just lame. It seems like someone at the top needed to post in their slack, "shut up about a stupid tweet and make something memorable." The last thing employees need to do is watch their companies Twitter. Except for outage notifications (which always come late) nothing of value is posted on a company Twitter account.