I don't know if you've been paying attention to Apple's strategy over the last year, but it's basically been "granting user privacy also happens to grant us an

I don't know if you've been paying attention to Apple's strategy over the last year, but it's basically been "granting user privacy also happens to grant us an advertising/data monopoly" I don't think the aim here is to block at state actors but to basically continue to close all security holes that can be exploited by any other company and continually proving to users that Apple cares about privacy. The things is I really like Apple even more now since they have realize that my privacy interests can be tightly aligned with their own economic interests. I never trust companies to be good or look out for my interest even when I pay them to, but when my privacy ultimately means they gain a very strong competitive edge the I'm much more trusting. Apple has realized they can become to privacy what Google has been to ubiquitous search, and doing so can reap even larger and more secure rewards. They started with a walled garden and now extending it to fortress surrounding the garden.