> each new CEO came from outside of the company seemingly used it, rebranding, to make the organisation "their own" This is the hacker equivalent of wanting to

> each new CEO came from outside of the company seemingly used it, rebranding, to make the organisation "their own" This is the hacker equivalent of wanting to do a greenfield refactor of the code base. There's an erroneous assumption all the problems that exist within the current code base will be avoided when rebuilding. These efforts are occasionally successful, but mostly end up being just sound and fury with little measurable results.