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If you're afraid of cannibalizing your current revenue you die. Apple's never been afraid of this in fact this is discussed in the Steve Jobs book. Example the
by bretthellman 15y ago
If you're afraid of cannibalizing your current revenue you die. Apple's never been afraid of this in fact this is discussed in the Steve Jobs book. Example the iPad is eating into Mac sales and that's ok.
- andybak 15y agoIndeed. That has been Microsoft's biggest weakness for several years now. Innovative initiatives are shut down because they threaten Windows, Office or both. The Courier story is the most recent example but far from the only one.
- joelrunyon 15y agoYou don't cannibalize your current revenue. You transform it. You create a complementary option and push people to evolve to it. That way you drive the innovation while (hopefully) controlling the phasing out of your older technology.