3 ms·
"Being lazy about design", as if the point of this model refresh isn't: 1. an upgrade path for those in the Business Leasing program who are due a replacement
by derefr 4y ago
"Being lazy about design", as if the point of this model refresh isn't:
1. an upgrade path for those in the Business Leasing program who are due a replacement for their existing MBP13-with-touchbar, that is careful to not break their use-cases;
2. to use up an existing stock of parts. (See also: most of the reason the iPod Touch existed for so long.) Any touchbars they already cranked out ideally have to go into something, rather than just being left in a warehouse to depreciate.
3. to relieve demand pressure on their limited supply of newer-model parts (which could be fairly important in the middle of a global tech-supply-chain crunch.)
Points 2+3 could theoretically be called "lazy" (or perhaps "selfish") on Apple's part — but there's little real downside for anyone here, since, per point 1, most of the expected consumers of this hardware are business customers doing bulk buys/leases, who don't care about having the "newest and sexiest" designs anyway; and releasing a "retread" model for those customers "frees up" the logistical resources to get new laptops to the customers that do care about those things.
Home users are expected to just get an Air; "individual professionals" are expected to get the MBP14/16. It's only corporate buyers that requirements-checkbox themselves into buying MBPs rather than Airs, but then also economize themselves into the cheapest possible MBPs.