A lot of cynical, businesspeople-are-full-of-shit responses here. But omnichannel is a very simple thing to understand. Customers want to be able to be able to

A lot of cynical, businesspeople-are-full-of-shit responses here. But omnichannel is a very simple thing to understand. Customers want to be able to be able to reach businesses in a variety of ways: more extroverted people may want to have a phone line for customer support, more introverted people may prefer text messaging. Each line of communication between the company and a customer is a channel: omni- is a prefix which means "all". It's obvious to me that software engineers are smart enough to understand these things, but I think many purposefully turn their mind off when there is something "businessy" about a subject.