4 ms·

I think this was always an obvious side effect of Siri. The more interesting question is how does Google provide a competitive solution without cannibalizing th

• bretthellman 15y ago
  If you're afraid of cannibalizing your current revenue you die. Apple's never been afraid of this in fact this is discussed in the Steve Jobs book. Example the iPad is eating into Mac sales and that's ok.
  • andybak 15y ago
    Indeed. That has been Microsoft's biggest weakness for several years now. Innovative initiatives are shut down because they threaten Windows, Office or both. The Courier story is the most recent example but far from the only one.
  • joelrunyon 15y ago
    You don't cannibalize your current revenue. You transform it. You create a complementary option and push people to evolve to it. That way you drive the innovation while (hopefully) controlling the phasing out of your older technology.
• r00fus 15y ago
  Yes, I do think that's the 64KB question. Forcing your erstwhile competitors to respond to your disruptive innovation is very powerful. I see Amazon Silk as a similarly disruptive technology. The key is that both are cloud-based, revolve around highly valuable and personal customer data, and both attack Google at it's core: the gateway to web usage (Siri is a bit more ambitious).