That's just business. "Omnichannel" is pretty dated buzzword, but the notion of reaching users through different mediums (ads, emails, push notifications, even

That's just business. "Omnichannel" is pretty dated buzzword, but the notion of reaching users through different mediums (ads, emails, push notifications, even paper mail) is still very relevant and if you're a B2C it's probably really critical to success and a thing that your leadership are investing in at least as much as building a platform. I recall sitting in a brown bag session early in my career where someone explained a "sales funnel" and it just lit up my understanding of the kind of science that goes into user acquisition and conversion. Developers and product managers spend a lot of time thinking about serving their users, but acquiring and retaining users is a whole art and science unto itself and you'd do well to study up and get at least a cursory understanding. It will open your eyes to a lot of what makes a business run. There are a lot of technically trivial things that can unlock a ton of value in ways that really aren't obvious. Especially, tech savvy people who tend to mute notification, run ad blockers and block email marketing may not realize how much average consumers respond to that kind of thing.