Juul was especially targeted by the FDA as Juul's advertising and marketing was specifically targeting the younger crowd. There are other products on the market

Juul was especially targeted by the FDA as Juul's advertising and marketing was specifically targeting the younger crowd. There are other products on the market that are similar to Juul (i.e., RJ Reynolds vape products), but the marketing appears to be different in tone than Juul. On another note but relevant, there is an interesting conversation that is yet to be had with the Supreme Courts recent ruling on the EPAs overreach of executive power...the same argument could be made with the FDA.