I agree but the incentives are sometimes too strong to ignore. I've seen too many cases where even if you're trying to ignore the incentives, they're sometimes

I agree but the incentives are sometimes too strong to ignore. I've seen too many cases where even if you're trying to ignore the incentives, they're sometimes forced on you, or you're bullied into them. Sometimes it's not an emotional thing even, the bullying starts to have practical consequences. I'd even go so far as to say today this is a sign of a strong academic department, one that is comfortable with its faculty sometimes having periods of time where they are going against trend. Unfortunately, it's becoming less and less common.