DDG has all the same profit incentives that Google has. They just get the benefit of the doubt for having underdog status. Sure, DDG's privacy policy and their

DDG has all the same profit incentives that Google has. They just get the benefit of the doubt for having underdog status. Sure, DDG's privacy policy and their privacy blast radius is better than Google, and I do use them over Google. However, I don't usually trust when for-profit businesses claim to be leaving money on the table out of respect for principles and values. It might be nice to have a competitive non-profit search engine akin to Wikipedia.