If Netflix wanted to go to Best Buy and buy dvds and lend them out they legally could, but that doesn't stop the content providers from being able to make other

If Netflix wanted to go to Best Buy and buy dvds and lend them out they legally could, but that doesn't stop the content providers from being able to make other deals like this. It easily could be worth it for netflix if the dvds need to be replaced less than every 100 viewings on average.