Referring to their products as a proper noun is an old Jobs-ism that he intentionally did. I'm pretty sure it goes all the way back to the original Macintosh, t

Referring to their products as a proper noun is an old Jobs-ism that he intentionally did. I'm pretty sure it goes all the way back to the original Macintosh, that he wanted to be referred to as just "Macintosh" in all the marketing material, and his on-stage announcement.