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It really does seem very cult-like with the way Apple wants everyone to change up English for their product specifically...

• rootusrootus 4y ago
  If you think this is changing up English, you may not be speaking English as a first language? Referring to products as a proper noun is very common. E.g. Ford will tell you "Mustang offers a powerful engine... blah blah blah" not "The Mustang offers..."
  • Karsteski 4y ago
    English is my first language, and yes to me that sentence would sound odd. Perhaps that's something common in American advertisement and not elsewhere
    • rootusrootus 4y ago
      Maybe it's just that I'm a car guy, and I watch a lot of presentations about cars. They constantly refer to their models like this. Like it's a person, not an object.
  • mastax 4y ago
    https://www.ford.com/cars/mustang/ https://www.ford.com/cars/mustang/ > Hear the roar of a Mustang as the ground starts to tremble and your legs start to shake. As always, Mustang draws upon its performance roots with features for enhanced handling, high-powered engine options and a classic Mustang design. For 2022, the soul-stirring Mustang Mach 1 and Mach 1 Premium stand at the pinnacle of 5.0L performance. The personally customizable Mach 1 continues its legacy, engineered specifically for quick turns and spirited drives. Confusingly, they use Mustang both with an article and without.