Just like LEGO, which demands that you always capitalize the brand name and never pluralise it, likely so that their trademark doesn't become generic. "I have l

Just like LEGO, which demands that you always capitalize the brand name and never pluralise it, likely so that their trademark doesn't become generic. "I have lots of LEGO bricks", not " I have lots of Legos". Of course, that's corporate BS and everyone can feel free to use it however they want.