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It's to prevent people from pluralizing the product name.
by nojito 4y ago
It's to prevent people from pluralizing the product name.
- gumby 4y agoGood point, should it be “iPhones” and “MacBook airs” or “is phone” and “macbooks air”? Apple needs to speak out on this issue. Why the coverup?
- nojito 4y agoPhil Schiller actually answered this a few years ago https://www.theverge.com/2016/4/30/11541268/apple-grammar-is-weird https://www.theverge.com/2016/4/30/11541268/apple-grammar-is... https://twitter.com/pschiller/status/725791354769399808 https://twitter.com/pschiller/status/725791354769399808 https://twitter.com/pschiller/status/725937759022514176 https://twitter.com/pschiller/status/725937759022514176 https://twitter.com/pschiller/status/725938369826414592 https://twitter.com/pschiller/status/725938369826414592
- macintux 4y agoI still get occasionally likes for my tweet in that thread, 6 years later.
- mcphage 4y agoDefinitely “MacBooks Air".
- frosted-flakes 4y agoJust like LEGO, which demands that you always capitalize the brand name and never pluralise it, likely so that their trademark doesn't become generic. "I have lots of LEGO bricks", not " I have lots of Legos". Of course, that's corporate BS and everyone can feel free to use it however they want.
- paulcole 4y agoJohn Gruber in shambles. Driving through Cupertino begging (thru iMessage) for Tim Cook's home address.