I don’t think 70% is unreasonably high for a fully-featured agency doing everything from marketing, management, etc. The value-add in this industry is not the

I don’t think 70% is unreasonably high for a fully-featured agency doing everything from marketing, management, etc. The value-add in this industry is not the model - there are plenty of beautiful women willing to take nudes in the world. The hard part is actually finding and extracting money from paying customers - cross-promoting with other models, spamming a million posts on every nsfw subreddit, having a human carefully determine how best talk to a customer and entice them into paying, etc. Traditional porn studios of course take this farther - models just show up and act, and the studio pays for cameramen, editors, websites, marketing, promotion, distribution, etc. This is basically a smaller scale version of a porn studio, where now the actor is also the director and camera operator (although I would guess the largest accounts will have professional editors and the like) but all the other work is offloaded onto an agency. I can easily imagine a Russian/Ukrainian model that doesn’t even speak a word of English (the traditional low-cost labour for the industry) using one of these agencies and making an order of magnitude more money after a 70% cut than they otherwise would. The balance here is on who’s driving the value. Is the model special in some way such that they can draw large amounts of paying customers with little effort? Then they will accrue to themselves most of the profit in the industry. Otherwise it’s the people doing the marketing work that make the most money.