Agreed. To me, if you are extracting money from someone while pretending to be someone else, that is fraud - at least morally, the legal side seems complicated.

Agreed. To me, if you are extracting money from someone while pretending to be someone else, that is fraud - at least morally, the legal side seems complicated. The question is if the average consumer would still be willing to pay if they knew that the posts were ghostwritten. My guess is that most of the "whales" are lonely people who would only want to pay for a real interaction with the performer.