So MS is supposed to just give the magazine money? If MS really needs to advertise in that magazine, they'll pay to do it. It's a simple value equation. You do

So MS is supposed to just give the magazine money? If MS really needs to advertise in that magazine, they'll pay to do it. It's a simple value equation. You do realize how MS being an advertiser (non paid) can immensely help that magazine get paid ads? Who is getting hurt here?