Movie stars are not the top draw anymore. Franchises and brands are. People used to go to see an Arnold Swarzenegger movie or a Dustin Hoffman movie. Today they

Movie stars are not the top draw anymore. Franchises and brands are. People used to go to see an Arnold Swarzenegger movie or a Dustin Hoffman movie. Today they go to see a Star Wars movie or an Avengers movie. Actors are still important of course, but the stars are replaceable. Stars who get their fame from a franchise tend to have a hard time selling tickets outside the franchise. (Harrison Ford being the exception of course.)