There was a Channel 4 programme (in the UK) recently where super chef Heston Blumenthal goes to various food based businesses and tries to re-invigorate/turn ar

There was a Channel 4 programme (in the UK) recently where super chef Heston Blumenthal goes to various food based businesses and tries to re-invigorate/turn around fortunes. In this particular episode (http://www.channel4.com/programmes/hestons-mission-impossible/episode-guide/series-1/episode-2 http://www.channel4.com/programmes/hestons-mission-impossibl...) he goes to a large multiplex to see how he can create alternatives to popcorn. He produces some amazing concepts but the bottom line is popcorn is too profitable to strike off the menu; less than a penny to produce a bag of popcorn that retails for £3-£4. Even the paper bag the popcorn comes in cost more to buy than it does to make the popcorn. PS: Link may only work in the UK.