Net income is, imo, a better number to use given the sheer amount of R&D that goes into developing Apple hardware that is necessary but unaccounted for in gross

Net income is, imo, a better number to use given the sheer amount of R&D that goes into developing Apple hardware that is necessary but unaccounted for in gross profit. further, if we are looking at 2021 their App Store gross revenue went to $85 billion. > That ~19B in 2020 is before CC fees on 64B or internal expenses. App stores have a lot of customer service and charge backs on relatively tiny purchases. Actually reviewing apps isn’t cheap either, and all the relevant IT adds even more expense. I don't disagree with any of that, but I don't think its anywhere near 2/3 of revenue after developer split. I don't have any evidence for that because Apple is very secretive about those numbers, but I think level with which they protect that information is evidence on its own. if Apple were making a piddly 3-5 billion on $65 billion in gross revenue they would be screaming it from the rooftops to (rightfully) justify their 30% cut as being reasonable. > Further they upped the developers cut to between 70% and 85% from the flat 70% in 2020. the app store is extremely top heavy with top devs being responsible for a huge amount of the revenue. The policy is great for small devs but the aggregate split is probably still much closer to 30% than it is to 15%.