I know of many people who believe Google Analytics to be unnecessary & poor quality. Many would argue you can get just as good, if not better info from just usi

I know of many people who believe Google Analytics to be unnecessary & poor quality. Many would argue you can get just as good, if not better info from just using Google Search Console. None of these sources I've heard from have been concerned with a penalty. I unfortunately don't have citations for you. A counter argument would be if you use Google Analytics for more advanced tracking of user features, such as A/B testing & tracking how users interact with your site.