3 ms·

I mean, it's conventional wisdom that Consoles are the _poster child_ for what "Loss Leader" means. https://www.makeuseof.com/games-consoles-sold-at-loss/ https

• criddell 4y ago
  The first run may very well be sold at a loss, but almost every console has eventually turned a profit. I say almost because the XBox 360 may have been unprofitable over it's entire manufacturing run due to extraordinary warranty costs (red ring of death). I've read that it may have cost Microsoft more than a billion dollars, but I don't know if that's true or if that was enough to net Microsoft a loss over the 11 years it was sold.
• musicale 4y ago
  Conventional wisdom is not universally accurate in this case.