Again, some context. When this was written (2012), Facebook had a relatively spare, unobtrusive design that focused on user content. In contrast to what came be

Again, some context. When this was written (2012), Facebook had a relatively spare, unobtrusive design that focused on user content. In contrast to what came before (MySpace), Facebook felt modern and even human-centered. Of course, in a remarkably short amount of time, Facebook threw away that goodwill by chasing "engagement" at any and all costs. Personally, I would not have praised Facebook as a model for great design even in 2012, but it's more understandable in that historical context.