Similarly there is some good research about this regarding Amazon. In short, if you tried to mimic Amazon's UX as a ecommerce startup, you'd probably fail: Par

Similarly there is some good research about this regarding Amazon. In short, if you tried to mimic Amazon's UX as a ecommerce startup, you'd probably fail: Paradoxically, Amazon's design may work well for Amazon itself. The company is simply so different from other ecommerce sites that what's good for Amazon is not good for normal sites.[0] [0] https://www.nngroup.com/articles/amazon-no-e-commerce-role-model/ https://www.nngroup.com/articles/amazon-no-e-commerce-role-m...