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The advertising business is blooming with new technologies, in all the fields you mentioned (just take a look at sample projects of any of the major agencies ri
by klbarry 15y ago
The advertising business is blooming with new technologies, in all the fields you mentioned (just take a look at sample projects of any of the major agencies right now). Designers for websites, interactive ads display, apps, and much more. The pie has just gotten bigger with more technology, with new positions.
And believe me, the ad industry has known about brain science since the 1920s. Google "A Century of the Self" and Edward Bernays. And direct marketing has had astounding data mining capabilities for decades ("Being Direct" by Lester Wunderman is a good reference here).
- Detrus 15y agoWell again I haven't looked at the job/revenue numbers, I wouldn't go by personal impressions. The gimmicks in Century of Self are the standard of today's obnoxiously annoying advertising. It's hard to say how well those tricks worked in their heyday, but they're certainly less effective in today's over-saturated markets. Those approaches relied heavily on guesswork because data gathering and analysis wasn't always available. Focus groups can't keep up with brain scans and behind the scenes data gathering like Facebook's. The industry certainly knows about brain science but most people don't have a good grasp of it. Most are involved in shmoozing clients and doing production work. This work is then judged subjectively by clients and art directors. A/B testing hasn't gained much popularity in that process.