I agree with some parts what is being said here, but overall I get a feeling that the content is ultimately superficial. I don't mean this as a joke or pun. Fo

I agree with some parts what is being said here, but overall I get a feeling that the content is ultimately superficial. I don't mean this as a joke or pun. For example really good UI design is more often than not conservative and not innovative. There are reasons to break the rules, but just breaking them in order to be "innovative" often comes off as edgy and showoff-y and almost always introduces unnecessary problems. A good reason to break the rules is borne from problem _solving_ and choosing the right trade-offs. Something I'm missing here is consistency. It is probably one of the hardest things to achieve, because in order to be consistent, a design needs to adhere to a common set of goals and restrictions. Being inconsistent and "patching over" a design or introducing new concepts is always easier. This can introduce actual problems in a design that need solving and this is where innovation can or should happen.