I’ve been helping startups design interfaces (B2B SaaS mostly) for 12+ years [1]. Here are my insights: the big misconception is that design is important in ev

I’ve been helping startups design interfaces (B2B SaaS mostly) for 12+ years [1]. Here are my insights: the big misconception is that design is important in every stage of your startup. Which is not the case. Design becomes important after you’ve tackled the fundamentals and hit product market fit. The companies I’ve worked with that ended up being successful, all fit in that category. Startups that would contact us before having product market fit, would see themselves innovate slower by focussing on design. It would literally slow them down. Instead of talking to customers they would ask us to change the colors of their buttons for the tenth time. Once you have a product, that sort of works and a handful of customers love it, despite it looking like crap… that’s when design becomes a powerful fuel to your rocket. [1] https://fairpixels.pro https://fairpixels.pro