5 ms·

Quality doesnt matter anymore. It will get views because it has a brand attached to it and lots of people already have prime. I don't know what their break eve

Quality doesnt matter anymore. It will get views because it has a brand attached to it and lots of people already have prime. I don't know what their break even number is but prime is fucking expensive. If this pushes 1% of people who are on the edge of buying prime and not buying prime into making that decision its a massive win for them. I don't think it will be any good. But 95% of film and tv is terrible and it keeps getting made.

ausbah 4y ago
>I don't think it will be any good. But 95% of film and tv is terrible and it keeps getting made. what is the most objective judge of quality if not what people are willing to watch
- AlwaysRock 4y ago
  I don't know. I don't think popular can be equated with good though. Love is Blind was hugely popular. It is terrible tv. The same can be said about most content. If you come up with an objective system that everyone agrees on you will be a billionaire. But anyone can tell you that popular doesnt equal good.
dopeboy 4y ago
As a desperate Star Wars fan, I concur. It is a canon and world I am so bought into that I will consume substandard content. I imagine the same applies to LOTR fans.
- azekai 4y ago
  As a long-time SW fan, I can't do it anymore. Book of Boba Fett was so plodding and awful I am washing my hands of Disney Wars.
josteink 4y ago
> But 95% of film and tv is terrible and it keeps getting made. As the amount of things being made seemingly have increased tenfold, while the amount of watchable stuff seems at best to stay level, I say the figure is probably closer to 99% as we speak. And the overzealous eagerness to retell already successful stories, but with the message[0] forcefully attached, is causing noticeable political fatigue in increasing portions of what could have been the mainstream demographic. But the fact that they keep doing on it, implies they think it makes financially sense? Anyone got any more background on what’s going on behind the scenes here? [0] https://youtu.be/G2CG1R7nVJg https://youtu.be/G2CG1R7nVJg
- AlwaysRock 4y ago
  Yeah I realized a while back that the quantity of content that is being created is largely due to the fact that many more demographics are being targeted widely now. As a white 20-40 year old guy 50 years ago nearly 100% of the mainstream content was targeted at me or my family. Now that number is lower. I don't think its drastically lower but lets say its 80%. That means at least 20% of the content that is being created in 2022 I'll pop on and go, "Eh. Not for me." Which is great. Because for someone else who has been watching content not targeted at them their entire life they turn on and go, "Holy shit this is exactly what I want." Easy way to make that content? Just retell the same stories and change things around a bit so other demographics can relate to it.
racl101 4y ago
> I don't think it will be any good. But 95% of film and tv is terrible and it keeps getting made. Yep. And unlike Netflix, Amazon has deep pockets, to take such a huge gamble. Personally, based on everything I've heard I've set my expectations to be very low. I could take it or leave it. I'll wait for people to watch it and if they tell me it's not good I won't even bother. I love this series so much to not sully my memories of it by even watching this to find out just how bad it is. I don't need the currency of being able to bitch about it or complain or to say that I knew it was gonna suck. That's how much I like the original Peter Jackson movies.
larrik 4y ago
> prime is fucking expensive Prime is similar to or cheaper than Netflix (depending on your Netflix plan), and yet also includes "free shipping", a selection of free movies, a selection of free books, all the "Prime Gaming" goodies, and a bunch of other stuff. Netflix, meanwhile, charges you extra for 4k (and by some perspectives, HD). I dunno, Prime doesn't feel that expensive, even if it is more than Disney+ or HBO.
- AlwaysRock 4y ago
  I guess if you put it next to netflix its not that expressive but I rarely use Prime for video. Once in a while something happens to be on there and its nice but 8/10 times their movie is only available on some channel I have to pay extra for. I'd probably view prime differently if they allowed me to pay monthly like netflix or other services.
Shorel 4y ago
I think the issue is not that quality doesn't matter. If any, it matters more than anything. The issue is, execs have no idea at all of what is quality. In fact, they more often than not lower the quality of the films and series with their changes.
asdff 4y ago
Quality matters if you care about having a cash cow and not just a one off. Paramount+ is big on telling us halo TV's first episode set records on their service, but I haven't seen any data from other episodes which is telling. I don't think that a series scoring 6 on rotten tomatoes can continually smash records and continue to look like a sound investment for media buyers.
- frumper 4y ago
  The first episode auto played for me after I finished another show. It wasn't on more than a minute, but I wouldn't be surprised if events like that helped drive the record.
- xdennis 4y ago
  > Quality matters if you care about having a cash cow and not just a one off. I'm not trying to be provocative, but how do you explain superhero movies then? They all seem to be the same and are a huge cash cow. IMHO, if you throw hundreds of millions of dollars at something and the same in marketing, they will come because the majority of people will just watch what's on.
  - asdff 4y ago
    Because those do have quality to them. Actors and directors people have heard of, no money held back on production budget, and people actually think they are good movies. Avengers infinity war has a 91% fan rating on rotten tomatoes and an 85% critic rating. These marvel movies aren't one offs, they are a constant cash cow of seemingly consistent quality in the eyes of their fans who fill these theaters. Meanwhile with the halo series you just don't have that. No one has heard of the actors or directors. It's been widely panned by critics and fans. It probably will be cancelled before long once paramount can no longer ride off the success of the first episode which if it doesn't continue means people were baited into watching it with the Halo IP more than anything.
    - AlwaysRock 4y ago
      Yeah superhero movies are not quality TO ME. But I have family members who do and will see every single marvel thing made. Even the ones they dont love they will enjoy because its the characters they enjoy and its building a universe they are invested in. They are well filmed. The action tends to be good. They have stars in them. They have characters in them people care about. Those are all things that will draw a lot of people towards them. Halo has 1-2 characters people give a shit about and zero stars. The LOTR show seems to be the same... I'm not saying you HAVE to have those things for something to be quality but to keep people coming back those things help a lot.

ausbah 4y ago

>I don't think it will be any good. But 95% of film and tv is terrible and it keeps getting made. what is the most objective judge of quality if not what people are willing to watch

AlwaysRock 4y ago
I don't know. I don't think popular can be equated with good though. Love is Blind was hugely popular. It is terrible tv. The same can be said about most content. If you come up with an objective system that everyone agrees on you will be a billionaire. But anyone can tell you that popular doesnt equal good.

dopeboy 4y ago

As a desperate Star Wars fan, I concur. It is a canon and world I am so bought into that I will consume substandard content. I imagine the same applies to LOTR fans.

azekai 4y ago
As a long-time SW fan, I can't do it anymore. Book of Boba Fett was so plodding and awful I am washing my hands of Disney Wars.

josteink 4y ago

> But 95% of film and tv is terrible and it keeps getting made. As the amount of things being made seemingly have increased tenfold, while the amount of watchable stuff seems at best to stay level, I say the figure is probably closer to 99% as we speak. And the overzealous eagerness to retell already successful stories, but with the message[0] forcefully attached, is causing noticeable political fatigue in increasing portions of what could have been the mainstream demographic. But the fact that they keep doing on it, implies they think it makes financially sense? Anyone got any more background on what’s going on behind the scenes here? [0] https://youtu.be/G2CG1R7nVJg https://youtu.be/G2CG1R7nVJg

AlwaysRock 4y ago
Yeah I realized a while back that the quantity of content that is being created is largely due to the fact that many more demographics are being targeted widely now. As a white 20-40 year old guy 50 years ago nearly 100% of the mainstream content was targeted at me or my family. Now that number is lower. I don't think its drastically lower but lets say its 80%. That means at least 20% of the content that is being created in 2022 I'll pop on and go, "Eh. Not for me." Which is great. Because for someone else who has been watching content not targeted at them their entire life they turn on and go, "Holy shit this is exactly what I want." Easy way to make that content? Just retell the same stories and change things around a bit so other demographics can relate to it.

racl101 4y ago

> I don't think it will be any good. But 95% of film and tv is terrible and it keeps getting made. Yep. And unlike Netflix, Amazon has deep pockets, to take such a huge gamble. Personally, based on everything I've heard I've set my expectations to be very low. I could take it or leave it. I'll wait for people to watch it and if they tell me it's not good I won't even bother. I love this series so much to not sully my memories of it by even watching this to find out just how bad it is. I don't need the currency of being able to bitch about it or complain or to say that I knew it was gonna suck. That's how much I like the original Peter Jackson movies.

larrik 4y ago

> prime is fucking expensive Prime is similar to or cheaper than Netflix (depending on your Netflix plan), and yet also includes "free shipping", a selection of free movies, a selection of free books, all the "Prime Gaming" goodies, and a bunch of other stuff. Netflix, meanwhile, charges you extra for 4k (and by some perspectives, HD). I dunno, Prime doesn't feel that expensive, even if it is more than Disney+ or HBO.

AlwaysRock 4y ago
I guess if you put it next to netflix its not that expressive but I rarely use Prime for video. Once in a while something happens to be on there and its nice but 8/10 times their movie is only available on some channel I have to pay extra for. I'd probably view prime differently if they allowed me to pay monthly like netflix or other services.

Shorel 4y ago

I think the issue is not that quality doesn't matter. If any, it matters more than anything. The issue is, execs have no idea at all of what is quality. In fact, they more often than not lower the quality of the films and series with their changes.

asdff 4y ago

Quality matters if you care about having a cash cow and not just a one off. Paramount+ is big on telling us halo TV's first episode set records on their service, but I haven't seen any data from other episodes which is telling. I don't think that a series scoring 6 on rotten tomatoes can continually smash records and continue to look like a sound investment for media buyers.

frumper 4y ago
The first episode auto played for me after I finished another show. It wasn't on more than a minute, but I wouldn't be surprised if events like that helped drive the record.
xdennis 4y ago
> Quality matters if you care about having a cash cow and not just a one off. I'm not trying to be provocative, but how do you explain superhero movies then? They all seem to be the same and are a huge cash cow. IMHO, if you throw hundreds of millions of dollars at something and the same in marketing, they will come because the majority of people will just watch what's on.
- asdff 4y ago
  Because those do have quality to them. Actors and directors people have heard of, no money held back on production budget, and people actually think they are good movies. Avengers infinity war has a 91% fan rating on rotten tomatoes and an 85% critic rating. These marvel movies aren't one offs, they are a constant cash cow of seemingly consistent quality in the eyes of their fans who fill these theaters. Meanwhile with the halo series you just don't have that. No one has heard of the actors or directors. It's been widely panned by critics and fans. It probably will be cancelled before long once paramount can no longer ride off the success of the first episode which if it doesn't continue means people were baited into watching it with the Halo IP more than anything.
  - AlwaysRock 4y ago
    Yeah superhero movies are not quality TO ME. But I have family members who do and will see every single marvel thing made. Even the ones they dont love they will enjoy because its the characters they enjoy and its building a universe they are invested in. They are well filmed. The action tends to be good. They have stars in them. They have characters in them people care about. Those are all things that will draw a lot of people towards them. Halo has 1-2 characters people give a shit about and zero stars. The LOTR show seems to be the same... I'm not saying you HAVE to have those things for something to be quality but to keep people coming back those things help a lot.