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It's not the ad industry that would suffer, but small businesses that buy ads. Targeted advertising is how new products and services can bootstrap themselves in
by cwp 4y ago
It's not the ad industry that would suffer, but small businesses that buy ads. Targeted advertising is how new products and services can bootstrap themselves into existence. As scale increases, targeting accuracy declines, so larger companies don't benefit as much. But if you want to put your product in front of 1000 people who will be highly likely to try it, targeted advertising is superb. If that goes away, it's the startup ecosystem that will be hardest hit.
- titzer 4y agoTargeting doesn't have to be done via tracking. It can be done by content, you know, the way it's been done since the magazine era.
- origin_path 4y ago